Seeking some inspiration and don’t know where to go? Get a
dose of creative nourishment from your creative design agencies. Creatives
coming out from a professional and friendly agency are a mixture of interesting
images, informative content and insights that are well researched.
If you are a company that is looking to have some great
creative collaboration, you may think of two options: Hire an in-house team or hire a creative design
agency. But, to be honest, in-house teams have both pros and cons. The pros
include cost effectiveness, quick access, immediate action on feedback and deep
knowledge of a product or brand, imparted through well-designed training
procedures. And the cons are – limited creativity and limited approach. On the
flip side, an agency grabs the opportunity to be a holistic solution provider.
They have the experience of handling and approaching one product in all new
out-of-the-box ways. They have a better understanding of what works and what
doesn’t for the audience or consumer.
You can expect an agency to leverage available platforms in
the best possible way in the interest of a brand. Look at this fantastic
Twitter promotion, in all of 140 words, about a bionic tomato plantation that
went viral. The campaign was inspired by the horror movie ‘Attack of the
Tomatoes’.
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Source: Wired, Twitter and HugeInc
This example became a trend on Twitter that was meticulously
followed by other agencies. That’s how these creative agencies work on your
brand differently. Your in-house team will offer you campaigns that target your
audiences, but a creative agency will draw it around those who haven’t tried
your product since ages. By all means, a creative design agency is good in
capitalizing all the opportunities and scope left by an in-house team. So,
every once in a while, enlisting the services of a creative agency could work
to your advantage, after all, a repository of ideas.
